
now open, brunswick east on lygon st
Drop Shop is the brash, beautiful, new drinks concept —designed like Aesop, run like 7-Eleven, and stocked for how Australians actually drink today.
We’re creating a new category: a design-led, occasion-based liquor format that strips out the clutter, ditches the snobbery, and speaks directly to a customer who’s tired of choosing between a warehouse and a wine lecture.
loyalty program
pour decisions (club)
Drop Shop’s not-so-exclusive membership program brings together the good hosts and bad influences; the night-cappers and self-appointed sommeliers; people who know exactly what they like and those who absolutely do not.
Shop the range
For all occasions
Local drop
Bottled for brunswick — our house drinks made in collaboration with our mates made for locals ON the house — our house drinks made in collaboration with our mates made for localsON the house — our house drinks made in collaboration with our mates made for locals.
(HAVE A NICE DAY)